Copyright and Innovation in Digital Markets
Digitalization is a key driver for innovations and the emergence of new business models. Internet-based value-creation processes are increasingly changing the basic conditions for creativity while at the same time opening up new ways to disseminate and use many different types of content. Accordingly, copyright as a legal instrument to promote innovation and creativity is also confronted with new challenges. Its role in this context must be determined not only from a legal, but also from an economic perspective. Basic groundwork for this task includes charting and analyzing those technological and economic changes that digitalization and interconnectedness entail. Trends regarding technological developments and value-creation models are particularly visible in the kinds of young enterprises that are currently introducing innovative, internet-based business models. If there is a connection between their business models and copyright law, this connection can enable us to draw conclusions as to which basic legal conditions might influence innovation in digital markets in a positive or a negative way.