Opinion  |  08/04/2026

Who Gets Paid When AI Writes and Draws?

Millions of books, articles, and images are incorporated into AI systems, often without the knowledge or consent of their creators. In its Position Statement of 25 June 2026, the Institute set forth clear demands on this issue, responding to a consultation by the European Commission on copyright reform in the age of AI.

Female artist wearing a blue beret and shirt sits thoughtfully with a slightly questioning look in front of an easel with a sunset painting while a robot sells copies of the same painting to a man nearby.
Generated with GPT Image 1.5

In the statement, Josef Drexl’s team concludes that current law falls short in two crucial areas and proposes specific new regulations. It also addresses the issue of “prompting” ­­– that is, when users give specific instructions to an AI system.


Training Permitted in Exchange for Compensation


The first new regulation concerns the development of AI models. Anyone using freely accessible internet content for this purpose should be legally permitted to do so in the future, provided they pay fair compensation. For content that is not publicly available online, the Institute recommends voluntary licensing agreements in which rights holders themselves choose whether to license their content individually or through a collecting society.


AI Providers Earn Money, So Do Creators


The second new regulation addresses exploitation: Anyone who distributes AI-generated texts, images, or music and generates revenue from them should share that revenue fairly. This can be done, for example, through a collective system in which collecting societies manage the rights on a consolidated basis. Regardless of which model is adopted, creators should in any case have a legal right to fair compensation.


Position Statement

Josef Drexl, Kateryna Militsyna, Gil Dagan
Position Statement of the Max Planck Institute of 25 June 2026 on the current European debate on the future copyright framework in times of generative AI
Max Planck Institute for Innovation and Competition Research Paper No. 26-10