Seminar  |  10.04.2014 | 12:00  –  13:30

Brown Bag-Seminar: Strategisches IP-Management, Marketing- und Technologiemanagement

Qinghai Li (Tongji University, School of Economics and Management)

The research project integrates the following three areas: 1. IP strategy including IP investment (patenting, trademark registration) and its enforcement, 2. marketing strategy including market expansion path and market selection, and 3. technology management. The case study covers companies from the US, China, Japan, and Germany.