Seminar  |  26.07.2023 | 14:00  –  15:15

Innovation & Entrepreneurship Seminar: How Does War Story Sharing by Successful Entrepreneurs Shape Entrepreneurship Training? Evidence from a Field Experiment

Reddi Rayalu Kotha (Singapore Management University)

Raum 313

Sharing lessons from experience (hereafter war stories) by successful entrepreneurs is a common practice in training programs for de novo entrepreneurs. Yet, war stories’ content and their effects on audiences is unknown. We examine this issue through a field-experiment in Singapore during 2019-2020, on 339 de novo entrepreneurs randomly assigned to two treatment arms: training by successful entrepreneurs sharing their war stories or training by experienced instructors imparting structured innovation strategy frameworks. We tracked venture performance until 2022. Abductive analysis of war-stories’ content revealed that successful entrepreneurs encouraged de novo entrepreneurs to focus on their ventures’ survival. Furthermore, ventures led by de novo entrepreneurs exposed to war-stories treatment experienced comparatively greater revenue growth, especially when successful and de novo entrepreneurs were similar on nationality or race.

Ansprechperson: Marina Chugunova

Eintragung in den Einladungsverteiler und mehr Informationen auf Seminarseite.