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Diskussionspapiere
Innovation and Entrepreneurship Research

Crowdsourced Innovation: How Community Managers Affect Crowd Activities

Hornuf, Lars; Jeworrek, Sabrina (2018). Crowdsourced Innovation: How Community Managers Affect Crowd ActivitiesMax Planck Institute for Innovation & Competition Research Paper No. 18-16.

In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate crowd activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that active engagement of community managers positively affects crowd activities in an inverted U-shaped manner. Moreover, we evidence that intellectual stimulation by managers increases community participation, while individual consideration of users has no impact on user activities. Finally, the data reveal that community manager activities that require more effort, such as

Available at SSRN

Also published as CESifo Working Paper 7153